Era Of The Influencer: Fashion Follows

WRITTEN BY Caoimhe Mahon

April 6, 2024

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Era Of The Influencer: Fashion Follows

by | Apr 6, 2024 | Fashion & Lifestyle

Caoimhe Mahon

6 Apr, 2024

The next instalment of this special mini-series centres around the young woman behind the social media accounts of Fashion Follows, Niamh. 

Carving out time from her busy day at work Niamh sat down with me, on her lunch break, for a chat on a crisp and sunny afternoon. 

Even during a busy 9-5 day Niamh managed to deliver on the fashion front proving that she certainly knows what she is talking about on her stylish social platforms.

From the second you click onto the ‘Fashion Follows’ page you are greeted with an array of colour and print, which just ooze fun and energy. Honestly, giving the page a follow will surely brighten up your day.

Niamh opened the conversation by adopting a realistic outlook on the world of second hand and vintage fashion. She accurately conveyed the idea that you are not going to change the whole world overnight, however, if and/or when you are provided with the correct source of inspiration and direction you can learn to adopt these new fashion habits into your everyday life. 

As someone who loves fashion and who is passionate about playing their part in helping our planet I will openly admit that I still struggle when it comes to buying second hand and vintage clothing. 

Struggling to navigate this area of the fashion industry often leaves me feeling rather guilty. With this in mind Niamh and I began to unpack this idea whilst considering the sphere of the industry, which can often come across as judgemental and even, dare I say, a tad preachy to those who are not yet equipped with fully sustainable fashion habits. 

However, this is a far cry from the inclusive and non-judgement platform of ‘Fashion Follows’, which focuses on blending thrift, vintage and even fast fashion items into a more realistic ‘capsule’ wardrobe but which has the same end goal of being built to last. 

Niamh hits the nail on the head when she says, “If you are buying fast fashion then learn to love your clothes, buy stuff but keep restyling it. If you get a piece and you love it for years then it is better than throwing things out constantly.”

I personally think this feeds in well to the idea of becoming a conscious shopper for example, when I now shop I force myself to ask the questions: Do I need it? When/where will I wear it? How can I style it? Rather than simply loading the basket only for the items to lie, gathering dust, at the back of the wardrobe. 

Niamh built upon her previous statements by suggesting that it is surely better to buy one good thing (even from the high street) and love it rather than buying lots of things, even from charity shops, wearing it once and then throwing it out. 

Continuing on and one theme that came up repeatedly whilst I was putting together this mini-series was the idea of everyone doing their own little bit. I think sometimes people can be under the impression that changes in their daily life or small steps that they take are never going to make a difference, so why bother? However, this is not the case and when it comes to us trying to be greener and more sustainable, then, it really is a case that ‘every little helps.’

In fact, Niamh instils this belief throughout her ‘Fashion Follows’ page as she told me, “the whole purpose of my page is to basically try to have little steps towards shopping more sustainably but not putting people down or shaming them for not being fully sustainable.”

This summarises perfectly why I think ‘Fashion Follows’ is a great page for you if you are starting your sustainable fashion journey as it will help you get on the right foot without feeling overwhelmed or under-equipped.  

In a bid to become a more sustainably savvy shopper I asked Niamh for her top tips on navigating the world of fashion particularly in the context of second hand/ thrift shopping.

Here is what she had to say:

  1. Make lists of a few items that you need or would like to find so that you have a clear goal in mind as to what you are looking for.
  2. Consider style and genre so that you can seek out direction when in the store i.e. 80s/90s, punk or hippie. 
  3. Learn to love the history of the clothes i.e. develop an appreciation for the fact that they had a life and a story before you picked it up off the hanger. 
  4. Research different areas and thrift stores.
  5. Grow your pool of people who are in the know when it comes to thrifting. Perhaps you have sourced a few people who love to shop second hand or maybe even larger influencers who can signpost you in the right direction for stores via Instagram/ TikTok

These five tips are simple but super effective, which only adds to their appeal. 

When Niamh spoke of fashion and her journey to creating ‘Fashion Follows’ I could just hear the passion in her voice, which was rather infectious. If you are looking for a social media platform, which marries together all the components we love including; sustainability, fashion and of course, real life representation of achieving that balance then this is the page for you.

Instagram = fashionfollows_

TikTok = @fashionfollows


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