4 Brands Running Ireland’s Fashion Rental Market

WRITTEN BY Ella Sloane

June 15, 2023

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4 Brands Running Ireland’s Fashion Rental Market

Ella Sloane

15 Jun, 2023

Fallen into a fashion rut and looking to add some punch to your summer wardrobe? Perhaps you have a wedding to attend? Your graduation is right around the corner, and nothing you own already seems to quite suit the occasion? 

Don’t despair, fashion rental could be the answer to your wardrobe woes and luckily for you there are plenty of hot affordable Irish-owned brands to choose from right now. 

Filling what was once a long-standing gap in the market, and bringing us one step closer to a more sustainable circular economy, here are the top four Irish fashion rental companies to watch right now…

1. Drobey 

Image credit: evoke.ie

Drobey is the latest Irish fashion rental platform to hit the market, having launched in April of this year. The new platform was founded by Nicky Dwyer, who, having recently completed her Master’s in Global Fashion Retailing in London, was inspired by the booming rental market in the UK and wanted to create a place in Ireland that offers more than just formal wear. Despite it only being early days for Drobey, the platform already offers an impressively diverse selection of clothing options, from accessories such as bags and hats that can elevate everyday wear to corsets and eye-catching boots and coats, as well as the usual occasion-wear dresses one would expect.

Image credit: www.drobey.ie

The company has partnered with a number of up and coming designers including Rashiiid, Ten Eveleen and Nimiiny with more soon to come. Try-ons are available in 30 minute slots by appointment in their brand new Dublin showroom, located in Monkstown. Drobey offers rental periods of 4, 8 or 12 days, so whether you’re renting for a special occasion or you want to spruce up your holiday wardrobe for that summer getaway you have planned, there are a diverse range of options available to cater to your fashion needs. Customers can either choose to have their items delivered straight to their door or collect them in person from Drobey’s showroom on their rental start date. 

2. Greens Are Good For You 

Greens Are Good For You is another Irish fashion rental to keep on your radar, with their unique peer-to-peer service garnering significant traction over the last year. For those of us who may be hoarding clothes which rarely see the light of day but you remain firmly attached to, Greens Are Good For You offers the option to lend these items, allowing you to monetise your wardrobe whilst still hanging on to your beloved pieces. Simply fill out the form on their website, including images and information about the items, and wait for them to be approved! You can also browse items from their core collection on their website or in store on Dawson Street. The brand recently partnered with Gordon’s Gin to promote Forbidden Fruit and provide some fashion inspo for festival season, hosting an in-store party this week including a styling session and an exclusive first listen of the festival line up.

3. Happy Days

Image credit: www.dublinlive.ie

Founded by Rachel Hennessy at the end of 2021, Happy Days aims “to provide an innovative circular way of accessing fashionable items for special occasions”, with inclusivity, transparency and sustainability lying at the heart of the brand’s ethos. They stock sizes 6-20, a broader range than many of the other rental companies on the market, and offer rental periods of 3, 5 or 10 days, although they note on their website that extensions can also be arranged!  Happy Days promises to purchase each and every item from second-hand outlets such as Depop and Ebay, further reducing the company’s environmental impact. The Happy Days store, located in Leopardstown, is open 7 days a week and no appointments are required to visit and try-on their wide range of dresses. Whether you’re heading to your cousin’s wedding or the races, getting kitted out for your graduation or looking for glam maternity wear, Happy Days will surely have something for you.

4. Rag Revolution 

Rag Revolution, set up in 2019 by Tipperary-born entrepreneur Edel Lyons, rents out a wide selection of bold and bright statement pieces for only a fraction of their retail price, living up to their edgy name. Unlike the previous rental platforms, Rag Revolution doesn’t have a physical store, however, they do still offer try-ons up to two weeks before your event, delivering your chosen product(s) to your home. Rag Revolution hosted their first pop-up in collaboration with jewellery brand Chupi ahead of the 2022 Christmas season, allowing customers the opportunity to come browse and try-on their party-wear collection in person. The company offers 3 day and 7 day rental periods, with room for extensions on-request depending on availability.




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