The viral candy-coloured razors: an honest review
If you’re on any social media platform, you’ll have heard of Estrid. Aside from their sustainable product design, admittedly, it was the product’s aesthetic that really caught my attention (as well as millions of other customers, probably). I mean, come on, look at those pastels. Don’t underestimate the power of an aesthetic Instagram feed and soft-hued colour palettes, these small aspects of design will have everyone from Gen-Z to Millenials in a chokehold, in no time.
Alongside its trendy product style, the brand’s enthusiasm for sustainability and inclusivity is equally as impressive. Embracing all hairy and non-hairy humans, Estrid’s mission was centred on creating a razor that ticked everyone’s boxes; cruelty-free, vegan, sustainable, affordable, ergonomic and, of course, flexible. Adept to shaving all the hues and curves of different bodies, regardless of size, Estrid embraces the unparalleled beauty of the human anatomy.
Oh, and by the way – your go-to Gillette Venus razor is not cruelty-free nor vegan. I was horrified to learn that most razor lubricating strips are manufactured from animal-derived products, especially since the packaging they arrive in is almost always plastic, plastic and more plastic.
Anyway, let’s talk about what we all really want to know – numbers. The Estrid starter kit costs €9.95/ £7.75 with free shipping, a razor handle, two razor blade cartridges and a matching razor holder included. Gillette Venus comfortglide sugarberry plus Olay platinum razor kit comes with a razor handle, two razor blade cartridges and costs €16.99 / £13. Both razors have five blades for a smooth and a close shave, but price-wise, Estrid takes the win. Estrid also provides a subscription package (with no strings attached); you can get four replacement razor cartridges as often as you like for €9.95 / £9.95, with free subscription cancellation at anytime.
From where I stand, it’s a no-brainer; you can buy the sustainable and cruelty-free option while saving some cash along the way.