Could Hemp be the Sustainability Hero we’ve been Waiting for?

WRITTEN BY Bronagh Loughlin

June 24, 2025

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Could Hemp be the Sustainability Hero we’ve been Waiting for?

Bronagh Loughlin

24 Jun, 2025

Hemp, often overshadowed by its psychoactive cousin, cannabis, is experiencing a renaissance. David Hartigan, CEO and Founder of Hemp Heroes, offers an insightful perspective on hemp’s untapped potential for sustainability. With its versatility and environmental benefits, hemp could redefine industries from textiles to technology.

David explains: “Hemp has been used for thousands of years, from clothing and sails to feeding and housing armies. Legend even has it that Napoleon relied on hemp for his troops’ supplies. The ‘Hemp for Victory’ campaign during World War II highlights hemp’s historical importance. Farmers in the US were encouraged to grow hemp to produce military clothing, parachutes, and other wartime essentials.”

David Hartigan, CEO and Founder of Hemp Heroes

As a crop, hemp enriches soil health rather than depleting it, making it suitable for repeated cultivation without crop rotation. It captures carbon dioxide at rates up to three times higher than trees, contributing significantly to carbon sequestration efforts. Hemp’s short growth cycle (just 12 weeks) makes it an ideal renewable resource for industries such as textiles, paper, and bioplastics, reducing reliance on slower-growing, resource intensive alternatives like cotton and wood.

David says: “Hemp enriches the soil it grows in. It can even be used for phytoremediation, helping to clean up contaminated soils. However, its ability to grow in the same field for several years without requiring crop rotation is what makes it so unique and it is all down to its soil-enhancing properties. Moreover, its ability to absorb carbon positions it as a powerful ally in combating climate change.”

Additionally, hemp seeds provide a nutritious, sustainable food source for humans and animals. They have the potential to replace environmentally damaging imports like soy. Emerging innovations, such as hemp-based bioplastics and batteries, further highlight their role in creating eco-friendly alternatives to conventional products. Hemp’s industrial applications are vast and offer sustainable alternatives across several industries.

Its fibres are long, durable, and versatile, making them ideal for textiles, ropes, and composite materials. The fabric is not only sustainable but requires significantly less water than other materials like cotton. This makes it an ideal match for the textiles industry which is known to be highly wasteful. As the EPA reports, we discard around 110,000 tonnes of textiles as waste annually and nearly all are processed via landfill or waste-to-energy plants.

In the construction industry, hempcrete (a material from hemp hurd and lime) is a lightweight, insulating material that also sequesters carbon, making it ideal for building. This is particularly useful since conventional building materials such as concrete, steel, and bricks are known to have high embodied carbon as a result of energy-intensive manufacturing processes.

It is estimated that around 37 percent of our carbon emissions come from construction and the built environment sector and 14 percent come from embodied carbon. Hempcrete’s production requires less energy and emits fewer greenhouse gases compared to traditional construction materials. Once incorporated into a structure, it continues to sequester carbon over time through carbonation, a process where lime absorbs CO2 from the air.

This dual ability to reduce emissions at production and act as a carbon sink during its lifecycle makes hempcrete an ideal material for addressing the embodied carbon challenge. On top of that, hempcrete’s lightweight, breathable, and insulating abilities help make buildings more energy efficient. The paper industry is another that benefits from hemp’s high cellulose content and fast growth cycle, which outpaces the lengthy maturation of trees and reduces deforestation.


David says: “Its short growth cycle makes hemp a highly sustainable alternative to paper. It is also a game-changer in bioplastics since it is lighter, stronger, and more eco-friendly than traditional plastics. Its applications here range from car interiors to sunglasses.”

Automotive manufacturers like BMW have already released this and are incorporating hemp-based materials into car interiors for their strength and to minimise environmental degradation. Another area where hemp can have a big impact is the food and agriculture industry. The seeds of hemp can be used in animal feed, while the plant’s biomass can be harnessed for energy production or converted into biofuels.

David shares: “Hemp seeds are a superfood, rich in protein and omega fatty acids. In some Middle Eastern countries, they are even called the ‘king of seeds’. Hemp-based animal feed can replace imported soy, reducing environmental impact and improving the omega content in products like eggs.” Emerging technologies like energy storage and hemp-derived nanomaterials for batteries are further showing its potential.

Despite hemp’s immense potential as a sustainable resource, its adoption remains limited due to historical misconceptions and regulatory challenges. David explains: “Until 2018, hemp was classified as a Schedule 1 drug in the US. Decades of prohibition stifled innovation and investment, despite hemp’s distinction from high-THC cannabis. One of the greatest misconceptions is that hemp farms could disguise illegal cannabis operations. In reality, cross-pollination drastically reduces THC levels, making such setups impractical.”

This scrutiny is often rooted in outdated fears as opposed to evidence, despite the clear distinction between industrial hemp and high-THC cannabis. Furthermore, the lack of processing infrastructure and public awareness about hemp’s versatility continues to slow its integration into mainstream industries. Addressing these hurdles through modernised regulations, targeted investment, and public education.

With the right support, hemp could become a cornerstone of global sustainability initiatives.

David explains: “We pay millions in carbon fines every year, yet investing even a fraction of that in hemp farming could help us meet emissions targets while providing farmers with additional income. Hemp offers solutions for over a hundred industries, from textiles and paper to bioplastics and batteries. Its potential is vast, and we’ve barely scratched the surface.”

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